João de Mendonça Salim

Interactive Designer · Creative Technologist · AI Researcher

Clermont, FL · github.com/jmsalim · linkedin.com/in/joaosalim

Creative technologist and human-centered design practitioner with expertise in interactive experience design, narrative systems, and applied artificial intelligence. M.A. Digital Media candidate at UCF with peer-reviewed publications in games research and AI ethics.

Experience shipping products across platforms, including a multilingual exam prep web app, a mobile app live on the App Store, and physical interactive installations. Fluent in Portuguese and English; international background informs a global perspective on inclusive design.

Technical Skills

💻 Programming & Frameworks

Florida Drive Easy©Newt Mobility | Mobile AppNewt Mobility | WebsiteDTO Project | City of OrlandoHOLD 404Vista Page | Culture Jam Game+4
DIRT | A Multimodal AI Framework for Earth Displacement RecognitionFlorida Drive Easy©Tall2Ride©
DIRT | A Multimodal AI Framework for Earth Displacement RecognitionNewt Mobility | Website
Newt Mobility | Mobile AppNewt Mobility | Website
Tall2Ride©
Tall2Ride©

🤖 AI & Machine Learning

DIRT | A Multimodal AI Framework for Earth Displacement Recognition
DIRT | A Multimodal AI Framework for Earth Displacement Recognition
DIRT | A Multimodal AI Framework for Earth Displacement Recognition

🎨 Design & Prototyping

ARCA | Disaster Relief ApplicationNewt Mobility | Mobile AppQuest MeLogo DesignDigital Assets & Graphics
ARCA | Disaster Relief ApplicationNewt Mobility | Mobile AppQuest Me
Newt Mobility | WebsiteLogo DesignDigital Assets & Graphics
Newt Mobility | WebsiteLogo DesignDigital Assets & Graphics
Quest Me3D Printing Lab Management
ARCA | Disaster Relief Application

🎮 3D & Creative Tools

DTO Project | City of OrlandoHOLD 404Vista Page | Culture Jam GameNonSense GamesQuantum QuestA-Frame x P5.js+1
Newt Mobility | Website3D Printing Lab ManagementMaker Space Workshops
Vista Page | Culture Jam GameNonSense GamesQuantum Quest
DTO Project | City of OrlandoS.O.C.R.A.T.E.S. | The Algorithmic Oracle
A-Frame x P5.js

📊 Product & Marketing

Florida Drive Easy©
Florida Drive Easy©
Florida Drive Easy©
Florida Drive Easy©
Newt Mobility | Promotional Launch Video

Education

2021

Associate of Arts | General Studies (Honors)

Valencia College, Seneff Honors Program

2024

Bachelor of Arts | Digital Media

University of Central Florida (UCF)

Seneff Honors College Scholar · Adam T. Lee Endowed Scholarship

Expected May 2027

Master of Arts | Digital Media

University of Central Florida (UCF)

Dean's Fellowship Recipient · GPA: 4.0 · Thesis: AI, cognitive ethics, and academic identity

Experience

Graduate Teaching Assistant

University of Central Florida, Nicholson School

2024 – Present

Orlando, FL

  • Facilitate project-based learning for undergraduate digital media courses, mentoring students in interactive design, storytelling, and digital production
  • Partner with faculty to develop instructional content aligned with Bloom's Taxonomy and Gagné's 9 Events framework
  • Support maker space education initiatives to reduce barriers to emerging technology access

3D Printing Specialist and Farm Manager / UI/UX Designer / Frontend Developer

Newt Mobility

Jun 2023 – May 2025

Orlando, FL · 2 years

  • Developed UI/UX concepts for mobile and web platforms; created interactive Figma prototypes and managed production timelines across cross-functional teams
  • Built and deployed cross-browser web applications using Python, JavaScript, HTML, and CSS; contributed to full product lifecycle from conception through deployment
  • Coordinated end-to-end 3D printing production pipeline (slicing, file preparation, and print optimization) across a lab of 10+ filament and 3 resin-based printers
  • Designed marketing materials including logos, flyers, social media graphics, and web content using Adobe Photoshop and Illustrator

Maker Space Lab Assistant and Coordinator / Workshop Instructor

University of Central Florida

Aug 2025 – Present

Orlando, FL

  • Designed and delivered community-facing workshops on fabrication technologies including Resin Printing Basics 101 and Painting Resin Printed Models 101
  • Increased hands-on technology access for underrepresented learners through accessible curriculum design

Publications & Presentations

Community Contextualization of Mobile Game Ads Through YouTube Essays

Games Research and Practice, ACM

Co-AuthorAccepted

Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames

iLRN 2026, Greece

Co-AuthorAccepted

A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg

Frontiers in Computer Science

Accepted

Exploring the Diffusion Potential of a Collaborative Mobile Platform for Disaster Management and Relief

UCF STARS Repository, Undergraduate Thesis (2024)

Published