João Salim

Interactive Designer · Creative Technologist · AI Researcher

🗺️ Journey

Drag or swipe to explore my path, from Brazil to UCF and beyond.

1992
1998
2019
2020
2021
2022
2023
2024
2025
2026
Born in Brazil, 1992
Life
Brazil

Born in Brazil

Petrópolis, Rio de Janeiro, Brazil.

First Video Game, 1998
Life
Brazil

First Video Game

Pokemon Red on a Game Boy Color Grape. How it all started.

Started A.A. | Seneff Honors Program at Valencia College, 2019
Education
Florida

Started A.A. | Seneff Honors Program

Valencia College

Began higher education in the Seneff Honors Program at Valencia College.

Honors Program
Bandit, 2020
Life
Florida

Bandit

Adopted Bandit, a loyal companion through the journey.

A.A. Completed | General Studies (Honors) at Valencia College, 2021
Education
Florida

A.A. Completed | General Studies (Honors)

Valencia College

Graduated from the Seneff Honors Program.

HonorsGeneral Studies
Uprooting Prejudice | Student Curator at Holocaust Memorial Resource & Education Center, 2021
Service
Florida

Uprooting Prejudice | Student Curator

Holocaust Memorial Resource & Education Center

Joined the Student Curatorial Team at HMREC, contributing to the Uprooting Prejudice interactive exhibit. Designed a physical installation where visitors push through panels labeled with forms of prejudice. Credited alongside Ralph Appelbaum Associates. Received an Excellent evaluation.

Exhibit DesignPublic Humanities+2
Started B.A. in Digital Media at University of Central Florida, 2022
Education
Florida

Started B.A. in Digital Media

University of Central Florida

Began undergraduate studies in digital media and interactive systems.

HTML/CSSJavaScript+2
Petrópolis Flooding Disaster, 2022
Life
Brazil

Petrópolis Flooding Disaster

Devastating floods and landslides struck Petrópolis, Rio de Janeiro, João's hometown. This tragedy became the driving inspiration behind the ARCA thesis project on collaborative disaster management.

PetrópolisNatural Disaster+1
Quest Me | UI/UX Concept at UCF, 2023
Project
Florida

Quest Me | UI/UX Concept

UCF

Designed a mobile app concept in Figma for randomized user quests.

FigmaUI/UX Design+1
Stark Vehicles (Newt Mobility) | Full-Time at Stark Vehicles, 2023
Work
Florida

Stark Vehicles (Newt Mobility) | Full-Time

Stark Vehicles

Joined as 3D Printing Engineer, UI Designer, and Frontend Developer. Built web apps, managed 3D printing lab of 10+ printers, designed marketing materials. Worked through 2024.

UI/UX3D Printing+4
Distinguished Recognition for Commitment to Action at Clinton Global Initiative University, Vanderbilt University, 2023
Award
Tennessee

Distinguished Recognition for Commitment to Action

Clinton Global Initiative University, Vanderbilt University

Received the Distinguished Recognition for Commitment to Action award from the Clinton Global Initiative for ARCA, a collaborative disaster management mobile platform. Presented at the CGI U annual meeting at Vanderbilt University.

Social ImpactDisaster Response+2
Adam T. Lee Endowed Scholarship at UCF, 2024
Award
Florida

Adam T. Lee Endowed Scholarship

UCF

Awarded the Adam T. Lee Endowed Scholarship in Digital Media Excellence.

Digital MediaScholarship
Undergraduate Thesis | Collaborative Disaster Management at UCF, Thesis Chair: Adam J. Parrish, 2024
Publication
Florida

Undergraduate Thesis | Collaborative Disaster Management

UCF, Thesis Chair: Adam J. Parrish

"Exploring the Diffusion Potential of a Collaborative Mobile Platform for Disaster Management and Relief", published on UCF STARS repository, inspired by the 2022 Petrópolis flooding. 103 downloads.

User ResearchDisaster Response+2
ARCA | Figma Prototype at UCF, 2024
Project
Florida

ARCA | Figma Prototype

UCF

Developed ARCA as a complementary Figma prototype to the undergraduate thesis, a mobile app concept for collaborative disaster management and community relief coordination.

FigmaUI/UX Design+2
B.A. Completed at University of Central Florida, 2024
Education
Florida

B.A. Completed

University of Central Florida

Graduated with a Bachelor of Arts in Web Development and Interactive Media.

Web DevelopmentInteractive Media
Creative Coding Projects at UCF, Professor Mosher, 2025
Project
Florida

Creative Coding Projects

UCF, Professor Mosher

Built Vista Page, NonSense Games, Quantum Quest, and HOLD 404, exploring satire, game design, and digital endurance through p5.js.

p5.jsJavaScript+2
DTO Project | City of Orlando at City of Orlando, Dept. of Tourism, 2025
Project
Florida

DTO Project | City of Orlando

City of Orlando, Dept. of Tourism

Submitted an interactive sensory installation application for downtown Orlando storefronts using creative coding.

p5.jsCreative Coding+1
Started M.A. in Digital Media at University of Central Florida, 2025
Education
Florida

Started M.A. in Digital Media

University of Central Florida

Began graduate studies with a Dean Fellowship. Research focus on games, AI, ethics, and education.

Dean FellowshipDigital Media+1
Work
Florida

Graduate Teaching Associate

UCF, Nicholson School

Supporting undergraduate digital media courses through instructional assistance, student mentoring, and technical guidance.

TeachingMentoring+1
Service
Florida

Research Assistant | Dr. Sercan Sengun

UCF (Pro Bono)

Researching intersections of games, AI, ethics, and digital culture. Exploring how emerging technologies reshape creative practice and scholarly labor.

AI EthicsGame Studies+2
Maker Space Workshops at UCF, 2025
Work
Florida

Maker Space Workshops

UCF

Developed and taught public workshops on resin printing and model painting, reducing barriers to technology access.

3D PrintingWorkshop Instruction+1
Red Manifest, 2025
Project
Florida

Red Manifest

Gothic interactive fiction game built in Ink with procedural audio and mobile-compatible HTML deployment.

InkNarrative Design+2
Peer Reviewer | ACM Games Research and Practice at ACM, 2025
Service
Global

Peer Reviewer | ACM Games Research and Practice

ACM

Serving as a peer reviewer for Games Research and Practice, ACM's journal on game studies and interactive systems.

Peer ReviewACM+2
Tall2Ride, 2025
Project
Global

Tall2Ride

Created a theme park ride height checker covering 1,154 rides at 101 parks globally.

Next.jsReact+3
Florida Drive Easy© | Founded, 2026
Project
Florida

Florida Drive Easy© | Founded

Founded and launched a multilingual DMV exam prep platform with Google Ads, Stripe, and SEO across 4 languages.

ReactSEO/SEM+3
DIRT | Disaster Image Recognition & Triage, 2026
Project
Florida

DIRT | Disaster Image Recognition & Triage

Building a multi-phase deep learning system for disaster detection: flood segmentation (U-Net++), road damage detection (YOLOv8), and scene classification.

PythonPyTorch+4
iLRN 2026 | Conference Attended at iLRN, Greece, 2026
Conference
Greece

iLRN 2026 | Conference Attended

iLRN, Greece

"Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames" accepted and presented at the International Conference of the Immersive Learning Research Network.

Game StudiesConference+1
ACM Journal Article | Special Issue on Game Advertising at ACM Games Research and Practice, 2026
Publication
Global

ACM Journal Article | Special Issue on Game Advertising

ACM Games Research and Practice

"Community Contextualization of Mobile Game Ads Through YouTube Essays" accepted for publication in ACM's Special Issue on Game Advertising.

ACMGame Ads+2
Frontiers | Journal Under Review at Frontiers in Computer Science, 2026
Publication
Global

Frontiers | Journal Under Review

Frontiers in Computer Science

"A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg" under review.

AI EthicsAcademic Cyborg+1
ICFA 2026 | Algorithmic Oracle at International Conference on the Fantastic in the Arts, Orlando, 2026
Conference
Florida

ICFA 2026 | Algorithmic Oracle

International Conference on the Fantastic in the Arts, Orlando

Publicly demonstrated and presented S.O.C.R.A.T.E.S. — The Algorithmic Oracle at ICFA 2026 in Orlando. The interactive installation was experienced live by conference attendees.

ConferenceAI+2
Spark STEM Fest 2026 | Project Showcase at Orlando Science Center, UCF Office of Research, 2026
Conference
Florida

Spark STEM Fest 2026 | Project Showcase

Orlando Science Center, UCF Office of Research

Interactive particle text installation showcased at Spark STEM Fest at the Orlando Science Center, representing UCF's creative coding and digital media research.

Creative CodingExhibition+3
ELO 2026 | Electronic Literature Organization at University of Central Florida (Online), 2026
Conference
Online

ELO 2026 | Electronic Literature Organization

University of Central Florida (Online)

Participating in ELOnline 2026 themed "(Un)Supervised", exploring supervision in digital contexts, LLMs, electronic literature, and computational creativity. July 15–18, 2026.

Electronic LiteratureConference+2
UCF Student Scholar Symposium at University of Central Florida, 2026
Conference
Florida

UCF Student Scholar Symposium

University of Central Florida

Presenting research at UCF's annual Student Scholar Symposium, showcasing graduate-level work in digital media, AI, and interactive systems.

ResearchUCF+2

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About

Background

Creative technologist and human-centered design practitioner with expertise in interactive experience design, narrative systems, and applied artificial intelligence. M.A. Digital Media candidate at the University of Central Florida with peer-reviewed publications in games research and AI ethics.

Experience shipping products across platforms, including a , a , and . Skilled in full-stack development, UX design, and building interactive systems from concept to launch.

International student from Brazil and first-generation graduate student. Research and creative practice explore ethical technology, community resilience, and public education, motivated by the 2022 Petrópolis disaster and a commitment to building digital systems that support human understanding and collective care.

Languages|🇧🇷Portuguese (native)·🇺🇸English (professional fluency)·🇪🇸Spanish
João de Mendonça Salim
As a child

As a child

João de Mendonça Salim as a child
João de Mendonça Salim

João de Mendonça Salim

Skills & Tools

💻 Programming & Frameworks

HTML5/CSS3
5y
Python
4y2p
JavaScript
4y10p
p5.js
4y7p
Node.js
3y
React
3y3p
TypeScript
2y
Next.js
2y1p
PowerShell
2y

🤖 AI & Machine Learning

OpenAI API
2y
PyTorch
1y1p
YOLOv8
1y1p
EfficientNet
1y1p
Computer Vision
1y1p
Claude API
1y
Gradio
1y
HuggingFace
1y

🎨 Design & Prototyping

Adobe Photoshop
5y3p
Experience Design
5y
Figma
4y5p
Adobe Illustrator
4y3p
UX/UI Design
4y
Adobe Premiere Pro
3y
Exhibit Design
3y1p
Adobe InDesign
2y
Ink (Interactive Fiction)
1y

🎮 3D & Game Engines

Blender
3y
FDM Printing
3y
Resin Printing
3y
Slicing
3y
Print Optimization
3y
Part Engineering
3y
Maya
2y

📊 Product & Marketing

Content Strategy
3y
Product Management
3y
Google Ads
2y1p
SEO/SEM
2y1p
Social Media Analytics
2y
Stripe
1y1p

🌱 Currently Learning

Unity
Three.js
C#
Shader Programming

Education

Valencia College, Seneff Honors Program

2019 – 2021

Associate of Arts in General Studies (Honors)

Valencia College, Seneff Honors Program

University of Central Florida

2022 – 2024

Bachelor of Arts in Digital Media

University of Central Florida

  • Seneff Honors College Scholar
  • Adam T. Lee Endowed Scholarship in Digital Media Excellence
University of Central Florida

2025 – 2027

Master of Arts in Digital Media

University of Central Florida

  • Dean's Fellowship Recipient · GPA: 4.0
  • Graduate Teaching Assistant
  • Research Assistant under Dr. Sercan Sengun
  • Thesis: AI, cognitive ethics, and academic identity in digital culture

📡 What I'm Working On

Current focus areas and active projects

🔬

Thesis Research

Investigating AI augmentation, cognitive ethics, and the emergence of the academic cyborg in digital culture

🌍

DIRT Framework

Building a multimodal deep learning pipeline for real-time humanitarian disaster response

🎭

S.O.C.R.A.T.E.S.

Developing an interactive algorithmic art installation exploring Second-Order Cybernetics through poetic divination

📝

Publishing

Three peer-reviewed papers accepted for 2026 — ACM, iLRN (Greece), and Frontiers in Computer Science

Last updated March 2026

🚀 Projects

Selected work across development, research, and creative practice.

🏅 Awards & Recognition

Fellowships, scholarships, and honors

🏆

Dean's Fellowship

University of Central Florida

2025

🌐

Commitment to Action — Clinton Global Initiative University

Vanderbilt University

2024

🎓

Adam T. Lee Endowed Scholarship in Digital Media Excellence

University of Central Florida

2024

📖

Seneff Honors College Scholar

University of Central Florida

2022

📑

Peer Reviewer — ACM Games Research and Practice

Association for Computing Machinery

2025

📚 Research & Publications

Academic work exploring games, AI, ethics, and digital culture.

Community Contextualization of Mobile Game Ads Through YouTube Essays

ACM Games Research and Practice, Special Issue on Game Advertising

ACMComing Soon
2026Accepted

Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames

International Conference of the Immersive Learning Research Network (iLRN) · Greece

iLRNComing Soon
2026Accepted

A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg

Frontiers in Computer Science

FrontiersComing Soon
2026Accepted
2024Published

Get in Touch

Let's work together.

Open to collaborations, research discussions, and new opportunities. Reach out anytime.