Portfolio

João Salim

Interactive Designer · Creative Technologist · AI Researcher

Ask about João's portfolio

Journey

Drag or swipe to explore my path — from Brazil to UCF and beyond.

Life
Education
Work
Project
Publication
Award
1992
Life

Born in Brazil

Petrópolis, Rio de Janeiro, Brazil.

2019
Education

Started A.A. — Seneff Honors Program

Valencia College

Began higher education in the Seneff Honors Program at Valencia College.

Honors Program
2021
Education

A.A. Completed — General Studies (Honors)

Valencia College

Graduated from the Seneff Honors Program.

HonorsGeneral Studies
Work

Holocaust Memorial — Student Curator

Holocaust Memorial Resource & Education Center

Began contributing to public educational exhibit as part of the Student Curatorial Team for the Daryl Davis Exhibition.

Exhibit DesignPublic HumanitiesCuratorial
2022
Education

Started B.A. in Digital Media

University of Central Florida

Began undergraduate studies in digital media and interactive systems.

HTML/CSSJavaScriptUI/UXFigma
2023
Project

Creative Coding Projects

UCF — Professor Mosher

Built Vista Page, NonSense Games, Quantum Quest, and HOLD 404 — exploring satire, game design, and digital endurance through p5.js.

p5.jsJavaScriptGame DesignCreative Coding
Work

DTO Project — City of Orlando

City of Orlando — Dept. of Tourism

Created an interactive sensory installation for downtown Orlando storefronts using creative coding.

p5.jsCreative CodingInstallation ArtClient Work
Project

Quest Me — UI/UX Concept

UCF

Designed a mobile app concept in Figma for randomized user quests.

FigmaUI/UX DesignPrototyping
Work

Newt Mobility — Full-Time

Newt Mobility

Joined as 3D Printing Engineer, UI Designer, and Frontend Developer. Built web apps, managed 3D printing lab of 10+ printers, designed marketing materials.

UI/UX3D PrintingPythonJavaScriptFigmaAdobe Suite
Project

Florida Drive Easy — Founded

Founded and launched a multilingual DMV exam prep platform with Google Ads, Stripe, and SEO across 4 languages.

ReactSEO/SEMGoogle AdsStripeEntrepreneurship
2024
Award

Adam T. Lee Endowed Scholarship

UCF

Awarded the Adam T. Lee Endowed Scholarship in Digital Media Excellence.

Digital MediaScholarship
Publication

ARCA — Undergraduate Thesis

UCF — Thesis Chair: Adam J. Parrish

Published thesis on a collaborative mobile platform for disaster management and relief, inspired by the 2022 Petrópolis flooding. 103 downloads on STARS repository.

User ResearchFigmaDisaster ResponseAcademic WritingPublished
Work

Holocaust Memorial Interactive Exhibit

Holocaust Memorial Resource & Education Center

Designed a physical interactive installation where visitors push through panels labeled with forms of prejudice. Received an Excellent evaluation.

Installation DesignExhibitionPhysical ComputingPublic Humanities
Education

B.A. Completed

University of Central Florida

Graduated with a Bachelor of Arts in Web Development and Interactive Media.

Web DevelopmentInteractive Media
2025
Education

Started M.A. in Digital Media

University of Central Florida

Began graduate studies with a Dean Fellowship. Research focus on games, AI, ethics, and education.

Dean FellowshipDigital MediaResearch
Work

Graduate Teaching Associate

UCF — Nicholson School

Supporting undergraduate digital media courses through instructional assistance, student mentoring, and technical guidance.

TeachingMentoringDigital Media
Work

Research Assistant — Dr. Sercan Sengun

UCF

Researching intersections of games, AI, ethics, and digital culture. Exploring how emerging technologies reshape creative practice and scholarly labor.

AI EthicsGame StudiesDigital CultureResearch
Work

Maker Space Workshops

UCF

Developed and taught public workshops on resin printing and model painting — reducing barriers to technology access.

3D PrintingWorkshop InstructionCommunity Outreach
Project

Red Manifest

Gothic interactive fiction game built in Ink with procedural audio and mobile-compatible HTML deployment.

InkNarrative DesignProcedural AudioHTML
Project

Tall2Ride

Created a theme park ride height checker covering 1,154 rides at 101 parks globally.

Next.jsReactTailwind CSSVercelSEO
Project

DIRT — Disaster Image Recognition & Triage

Building a multi-phase deep learning system for disaster detection: flood segmentation (U-Net++), road damage detection (YOLOv8), and scene classification.

PythonPyTorchComputer VisionDeep LearningYOLOv8U-Net++
2026
Publication

iLRN 2026 — Conference Paper Accepted

iLRN — Greece

"Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames" accepted for presentation.

Game StudiesConferenceGreece
Publication

ACM Journal Article — Minor Revision

Games Research and Practice (ACM)

"Community Contextualization of Mobile Game Ads Through YouTube Essays" in minor revision at ACM.

ACMGame AdsYouTubeAcademic Writing
Publication

Frontiers — Journal Under Review

Frontiers in Computer Science

"A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg" under review.

AI EthicsAcademic CyborgAcademic Writing
Publication

ICFA 2026 — Algorithmic Oracle

International Conference on the Fantastic in the Arts — Orlando

Attending ICFA 2026 in Orlando with the project Algorithmic Oracle.

ConferenceAIOrlando
Award

Spark STEM Fest 2026 — Project Showcase

Orlando Science Center — UCF Office of Research

Interactive particle text installation showcased at Spark STEM Fest at the Orlando Science Center, representing UCF's creative coding and digital media research.

Creative CodingExhibitionUCFOrlandoInstallation Art
Today

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About

Programming & Frameworks

PythonJavaScriptNode.jsTypeScriptHTML5/CSS3ReactNext.jsPowerShell

AI & Machine Learning

PyTorchYOLOv8EfficientNetComputer VisionClaude APIGradioHuggingFace

Design & Prototyping

FigmaAdobe PhotoshopAdobe IllustratorUX/UI DesignExperience DesignExhibit DesignInk (Interactive Fiction)

3D Fabrication

FDM PrintingResin PrintingSlicingPrint OptimizationPart Engineering

Product & Marketing

Google AdsStripeSEO/SEMContent StrategySocial Media AnalyticsProduct Management
Languages:Portuguese (native) ·English (professional fluency) ·Spanish

Creative technologist and human-centered design practitioner with a background in interactive experience design, narrative systems, and applied artificial intelligence. M.A. Digital Media candidate at the University of Central Florida with peer-reviewed publications in games research and AI ethics.

Demonstrated experience designing immersive public exhibits, developing multilingual digital products, and leading cross-functional projects from concept to launch. Skilled in storytelling, UX design, program management, and building scalable interactive systems.

International student from Brazil and first-generation graduate student. Research and creative practice are informed by questions of ethical technology, community resilience, and public education — motivated in part by the 2022 Petrópolis disaster and a commitment to building digital systems that support human understanding and collective care.

João de Mendonça Salim

Education

2025 – 2026

Master of Arts in Digital Media

University of Central Florida

  • Dean's Fellowship Recipient · GPA: 4.0
  • Graduate Teaching Assistant
  • Research Assistant under Dr. Sercan Sengun
  • Thesis: AI, cognitive ethics, and academic identity in digital culture

2022 – 2024

Bachelor of Arts in Digital Media

University of Central Florida

  • Seneff Honors College Scholar
  • Adam T. Lee Endowed Scholarship in Digital Media Excellence

2019 – 2021

Associate of Arts in General Studies (Honors)

Valencia College — Seneff Honors Program

Projects

Selected work across development, research, and creative practice.

AI / Machine Learning

DIRT — Disaster Image Recognition & Triage
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AcademicUCF — Dr. Sercan Sengun

DIRT — Disaster Image Recognition & Triage

Multi-model deep learning pipeline for humanitarian disaster response

2025·Python, PyTorch, YOLOv8

Web Development

Florida Drive Easy
Click to expand
PersonalFlorida Drive Easy (Founder)

Florida Drive Easy

Multilingual DMV exam prep platform serving 4 languages

2023·JavaScript, React, SEO/SEM
Tall2Ride
Click to expand
Personal

Tall2Ride

Theme park ride height requirement checker — 1,154 rides at 101 parks

2025·Next.js, React, Tailwind CSS
Newt Mobility — App, Website & 3D Engineering
Click to expand
ProfessionalNewt Mobility — 2 years

Newt Mobility — App, Website & 3D Engineering

UI/UX design, frontend development, and 3D printing production for electric mobility startup

2023·Figma, Python, JavaScript

Mobile App

ARCA — Disaster Relief Application
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AcademicUCF — Undergraduate Thesis

ARCA — Disaster Relief Application

Collaborative mobile platform for disaster management and relief

2024·Figma, UI/UX Design, User Research

UI/UX Design

Quest Me
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AcademicUCF

Quest Me

UI/UX concept for a randomized quest mobile app

2023·Figma, UI/UX Design, Prototyping

Video Production

Newt Mobility — Promotional Launch Video
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ProfessionalNewt Mobility

Newt Mobility — Promotional Launch Video

Cinematography, direction, and editing for electric vehicle launch

2024·Video Production, Cinematography, Editing

Interactive Art

Holocaust Memorial Interactive Exhibit
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ProfessionalHolocaust Memorial Resource & Education Center

Holocaust Memorial Interactive Exhibit

Physical interactive installation — credited alongside Ralph Appelbaum Associates

2024·Installation Design, Exhibition Design, Physical Computing
DTO Project — City of Orlando
Click to expand
ProfessionalCity of Orlando

DTO Project — City of Orlando

Interactive artistic installation for downtown Orlando storefronts

2023·p5.js, JavaScript, Creative Coding
Red Manifest
Click to expand
AcademicUCF

Red Manifest

Gothic interactive fiction with procedural audio and mobile-compatible HTML

2025·Ink, HTML, Procedural Audio
HOLD 404
Click to expand
AcademicUCF

HOLD 404

Interactive exploration of digital absence and interface failure

2024·p5.js, JavaScript
Vista Page — Culture Jam Game
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AcademicUCF

Vista Page — Culture Jam Game

Experimental platform critiquing algorithmic attention economies

2023·p5.js, JavaScript, Game Design
NonSense Games
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AcademicUCF

NonSense Games

Micro-game anthology subverting player expectations

2023·p5.js, JavaScript, Game Design

Creative Coding

Quantum Quest
Click to expand
AcademicUCF

Quantum Quest

Adventure game exploring game design mechanics in p5.js

2023·p5.js, JavaScript, Game Design

Research & Publications

Academic work exploring games, AI, ethics, and digital culture.

Community Contextualization of Mobile Game Ads Through YouTube Essays

Games Research and Practice (ACM)

2026Minor Revision

Cataloging the World Exhibition: A Living Survey of Physical World Representations in Videogames

International Conference of the Immersive Learning Research Network (iLRN) — Greece

2026Accepted

A Graduate Student Perspective on AI Augmentation, Ethics, and the Emergence of the Academic Cyborg

Frontiers in Computer Science

2026Under Review
2024Published

Scholarly Service

Peer Reviewer for Games Research and Practice (ACM)

Get in Touch

Interested in collaborating, discussing research, or just want to say hello? Feel free to reach out through any of the channels below.